It’s hard to believe September is right around the corner, which for many means new routines, new schedules, and new schools. It also provides a time to reset and refocus on personal goals, and what better way than with an emphasis on self-care and oral health?

Regardless of whether patients have been using professional teeth whitening services for a while or are just beginning to explore options, a quick refresher course in all things smile-related is beneficial.

Here’s some essential information when it comes to launching a successful GLO whitening program in your practice:

What does GLO stand for? GLO stands for “Guided Light Optics,” a revolutionary system combining warming heat and light technology in a patented, closed system mouthpiece. This technology is specifically formulated to accompany a dual-barrel syringe in-office or a hermetically sealed GLO Vial at home.

Is it truly a sensitive-free system? Patients looking for the best whitening for sensitive teeth have found success (and relief) with GLO Pro. That’s because our dual-whitening experience optimizes contact time with less exposure and treatment time, resulting in less pain and sensitivity. There are also no harmful lights or spreading of gel to soft tissue, the cause of zingers and dehydration in other whitening systems.

How does GLO differ from other teeth whitening kits on the market? Say goodbye to messy bleaching trays and impressions- our autoclavable mouthpiece provides a universal fit due to its flexible circuit, saving your staff valuable time and money. Most competitors use ineffective LED light, but our system offers patented gentle warming heat and light technology- a must-have for any elevated dental practice!

GLO co-founder Dr. Jonathan Levine holds 23 patents with five pending in oral care. With over 30 years in dentistry, he is proud to offer the very best teeth whitening system. GLO combines all the positive factors of whitening while eliminating the compromises of sensitivity.

How many shades whiter can patients expect to improve with GLO? While we recognize that whitening depends on intrinsic and extrinsic factors, we also know that GLO gentle warming heat accelerates the whitening process. It has been clinically tested and shown to whiten teeth up to 12 shades in 32 minutes in the office or for five days at home.

How can I effectively introduce GLO whitening to patients? Our GLO Motivational Shade Assessment Kit is one of the best ways to introduce professional whitening to patients. People may not realize their smile potential until you show it to them, and this is your best asset.

To get started, each treatment room must be equipped with a Whitening Shade Guide by using the GLO tab system and GLO tab names, which classify shades by light, medium, and darker. Integrating Motivational Shade Assessments into every hygiene visit lets you help each patient discover their full smile potential, leading to happier, more satisfied patients. 

Any tips for increasing whitening sales? Whitening patients are your best dental patients. They tend to take better care of their teeth at home, seek more in-office procedures and send you more referrals. By capitalizing on their dedicated oral care, you’ll attract whitening patients in both existing and new clients.

Our GLO Learning Center, conveniently found on our website, offers a variety of practice building tools, including:

  • Teeth whitening classes
  • Videos
  • Blogs
  • Social media gallery
  • Customizable templates

Promoting GLO whitening in your practice offers your patients the confidence and pride that comes with a bright, white, healthy-looking smile.

When you offer your patients GLO Professional Whitening, you’re offering them the highest level of dental teeth whitening products and services, demonstrating your commitment to innovative technology while providing an effective, enjoyable, and pain-free whitening experience.

Back to Blog